To learn more about our Google Organic SEO Service, go through the following fundamental aspects of on-site and on-page Search Engine Optimisation strategies that will make up an effective SEO campaign:
Keyword research and selection is one of the most important aspects of the search engine optimisation strategy. The fundamental objective is to choose the most appropriate keywords and phrases that have high volume traffic, high commercial intent and are competitively reachable depending on the current state of your site’s rankings. When relevant keywords are selected, it is generally best to be committed to their success and build a successful ranking.
It is important to have an SEO friendly CMS platform and code for your website development. This is because the website needs to be easily crawled and indexed by the Googlebots, so it can be managed for easy optimisation of URLs and other SEO aspects. Your websites URLs must not be duplicated and easily customisable. Whether it is a new website or an already developed one, their old web pages are valuable and need to be 301 redirected to their new location.
This process can be highly complex, so it is best to hire a professional SEO company to accomplish this task and maintain the integrity of your current rankings.
Creating designated target pages within your website is a great way to maximize its value, as it can be focused by specific keywords and phrases. It is generally best to target only 3 to 5 keywords per web page, though it will depend on the semantic and topical relationship between the keywords you have selected. The home page is the critical component of a website, so it is best to ensure that the important keywords in your SEO strategy must focus on this page.
Effective Keyword Targeting
Every web page has certain elements that need to be targeted to specific keywords by your SEO company.
Page Title – The page title should be targeted at least once with the most important keyword. The keyword used should be relevant and close to the beginning of the title text.
URLs – The most prominent keyword or phrase should appear in the webpage URL. This will help the search engine to easily determine the page relevancy for the search query.
Headline (H1) – The use of the primary keyword phrase in the main headline (H1) of the web page is considered to be the best practice.
Meta description – Though the Meta description content is not considered to be a direct element in Google’s algorithm, it is still incredibly important. It helps in determining the user engagement and click through rate. The keywords used in Meta description should be relevant, engaging and appealing, as it is your advertisement in the search results.
Images and image alt attributes – An image usually describes the comprehensiveness of the information given on a web page. Also, it provides an opportunity of image optimisation with the main keyword of the page through image title, file name and alt element. It is considered to be an effective practice so every web page must have at least one image on it.
With a large number of websites, there are various inbuilt SEO tools to assist you to enhance the keyword density and optimise on-page keyword. One of the most popular tools is SEO by Yoast, which is specially created to work with any WordPress Website. You can take help of any experienced WordPress developer to install this tool on your site.
The content of each target page should contain at least 400 to 600 words and the target keyword should be incorporated into it at least twice. It should also include semantically and topically relevant keywords and keyword phrases. The content should be also valuable and unique. The content of the page should be relevant and appropriate so that any viewer can go back and find an alternative and a more relevant page. Ideally the page content should be unique so that a user can easily share it socially or link to it.
Site Wide Content
The keywords selected for the SEO strategy as well as their semantically and topically related keywords and phrases must be placed on all the pages of the website appropriately. It should be directly incorporated in the page content and the title pages. The content of your website should be highly valuable, useful and relevant to the target market. It should establish the website as a credible and valuable resource within the industry related to it, while addressing the queries of your target market.
The authority of the page is highly determined by the quality and quantity of internal links relevant to the particular page. Internal linking can help you to create an authority and power of specific pages and also help Google to select the page that delivers the most relevant search engine results. It is best to link each page to the home page and the footer. Furthermore, the target pages should be linked to the high proportion of contextual links from other pages within the website.
Google not only evaluates the page content and code of your website, but it also measures the quality of user experience it provides to the visitors. The site’s navigation requirement should be logical, intuitive and clear. It should be easy to find and understand the information. The website designs must be aesthetically appealing and effective, while also being mobile-friendly. A knowledgeable web developer can produce a responsive website by using basic principles like usability testing and responsive designs to provide the ultimate user experience.
Nowadays, social sharing has become an important element in search engine optimisation. Social signals directly affect the search engine results and also play a crucial role in getting links to your website from various social media websites. This will make it easy for the viewers to share your content. The content on your page must be valuable and worthy enough to be shared through social websites. Social sharing buttons are very important, especially with e-commerce website design, as it gives opportunity to the users to share and promote your website within their own networks.
Besides on-page and on-site search engines, which only contribute 35% to search engine rankings, there are other off-site factors that contribute to the remaining 65%. This includes the social media metrics, brand or domain name, user and traffic signals and the quality and quantity of links to your website.