With more than 60% of people accessing the internet through smart phones, mobile responsive websites are no longer a luxury. They have become a necessity. Whether you are starting from scratch or already have a website, it is essential to have a website that is fully mobile compatible.

Consider for a moment businesses who have previously established websites that may not work well on all smart devices. This will not only slow their business growth; they may also start missing out on customers. For this reason it is important to have a site that can be easily viewed from other smart devices as well, such as tablets, iPhones, iPads and desktop computers.

What is Mobile Web Design?

By harnessing Responsive Web Design techniques, your website will easily adjust to the screen size of mobiles and tablets of all sizes. This will enhance the user experience, as well as optimising viewing capability for potential customers accessing your site via smartphone devices.

As well as that, it will also boost your business online presence and will give you a competitive edge over other companies when it comes to being found on Google. However, despite witnessing escalating growth in the use of Mobile website designs, there are still businesses whose websites are not mobile-friendly. Unfortunately, they are probably missing out on customers.

How Mobile Web Design Works

Basically, web developers use instructions (also known as lines of code) to re-size web designs according to the size of the device on which it will be viewed on. This is usually accomplished by readjusting the height and width of certain attributes of the web page, such as navigation elements and images.

We also use a mobile first approach to design mobile-compatible web designs. This is because internet usage on mobile devices is quickly escalating, and will soon surpass internet usage on desktop computers.

Therefore, websites are now being designed for mobile devices first. It is only then that they are adjusted for large-size screens such as desktops. In fact, 85% of internet users believe that a company’s website should be easily accessible from all mobile devices, rather than just their PC.

Why Responsive Websites are More Essential than Regular Websites

Previously, the framework and layout of your average website was designed with a “one size fits all” approach. Thus, if users were to view it from a smaller screen or mobile device, they had to zoom in to read the content. This often led to a frustrating user experience, and users would subsequently move to companies that had mobile-friendly sites. According to a recent survey, users that have had a bad mobile experience are less likely to deal with the company. Apparently, it made them feel that the company didn’t care about their business.

How is this beneficial for my Mobile Website Design?

Besides providing ultimate user experience, a mobile-compatible website is also important if you want your site to get a higher ranking on Google. This is why we build mobile responsive designs that can attract more traffic and engage users on your site. Whether people are accessing your site through desktop, tablet or smartphone, it will resize easily, ensuring that your site will provide them with a positive experience. Consequently, your site will be more likely to receive a higher proportion of traffic from search engines and ultimately increase your sales. A responsive web design will also boost conversion rates and reduce the rate of shopping cart abandonment. While designing our clients’ site designs, we take care of the user journey at every step, from making inquiries to purchasing the items.

Therefore, regardless of whether you have a small or large business, partnering with a professional and responsive web development company like A1Dezine will be of great help in providing an optimal mobile user experience to your customers.